What is Home Staging?
And why should I do it?
Home Staging is a proven and effective sales technique that integrates styling and marketing to create an experience for home buyers.
It’s more than just decluttering or furnishing a home – it’s the visual presentation of a property, clearly defining each space to sell a lifestyle. The process of Home Staging focuses on eliminating all potential distractions within your home to draw the focus to the best-features of your home, maximizing your property’s potential in the eyes of potential buyers.
By removing distractions, potential buyers can focus on the home’s selling features. This can be as simple as reducing clutter and reorganizing spaces through furniture placement and accessorizing or a more involved process including re-conceptualisation of the spaces and the addition of furniture and accessories to successfully market your property.
Why Home Stage?
There are 3 Key Reasons to Home Stage:
You have 10 seconds to make an impression.
Staged homes sell 76% faster than non-staged homes.
Staged homes sell for more than non-staged homes!
Home staging is designed to show your property in its best possible light.
Make an Impression
Most of today’s buyers look for their next home online. Your property needs to not only capture their attention but capture their emotion!Home Staging helps create an emotional connection with potential buyers.
We’ve learnt that buyers are buying into a lifestyle, so it’s really important they can envisage themselves in the property. That’s why it’s imperative that you take down the family photographs, remove the things that are personal to you, replace them with neutral pieces, and ensure the property is furnished.
Sell Faster
Stastistics show that 94% of Italian homes that have been home staged have sold and home staged houses sell much quicker too. In Italy, research shows that most houses stay on the market for an average of 282 days, which reduces to an average of 67 days if they are home staged. That means you save, on average, 7 months of the costs associated with running that property.
Sell for a better price
Staged homes sell for 8% more than non-staged homes!
Staged homes don’t just secure more viewings and offers, they also command a higher asking price. In fact, research shows that they sell for a huge 8% more than non-staged homes.
So before the professional photographer comes in to take pictures, a Home Stager will ensure the property looks impersonal yet stylish, so it will appeal to the maximum number of potential buyers.
Download our free guide to home staging and preparing your property for sale here: